Engage - The Book
Harrison suggests shifting to a “third-person” mindset that focuses on the customer’s needs and offers an approach for presenting a brand’s unique distinctions. The Rise Framework includes four elements: Promise, Pillars, Proof Points, and Power Plant, and offers case studies to show how this approach can improve sales, marketing, operations, and company culture.
These traps include being an Over Explainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator.
Harrison suggests shifting to a “third-person” mindset that focuses on the customer’s needs and offers an approach for presenting a brand’s unique distinctions. The Rise Framework includes four elements: Promise, Pillars, Proof Points, and Power Plant, and offers case studies to show how this approach can improve sales, marketing, operations, and company culture.
These traps include being an Over Explainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator.
Fixing Mind Traps requires three main things…
- Awareness of the Mind Trap impacting you
- Practicing deep empathy for the target you are serving and aligning your strengths with what they need to experience and hear
- Going deep into what you do distinctively relative to the rest of the world and owning it
The Rise Framework also covers:
- The death of generic marketing speak and the standard elevator pitch
- 10 case studies demonstrating application of The Rise Framework
- Exponential Risk Escalators. How our flaws get magnified by our prospects
- Qualities of great brands and businesses you can use
- Building and rolling out your own Rise Framework
